Private appBy invitationFrom The Lab at Ambaum

Your data already knows what to do next.

Aperchur brings Shopify, your ad platforms, email, subscriptions, shipping, ERP, and P&L into one view, and turns it into a plan for this week, starting with a margin you can trust.

This weekWeek of Oct 6 · 3 movesSample data
True margin · Sep 2026
38.4%+1.6 pts vs Aug
October to date · Estimate
35.9%est.

Day 6 of 31. Updates daily, final after month close.

  • Free gifts (GWP) cost$2,140
  • Meta new-customer CAC$42.10
  • Sources synced12 of 12 · 6:00 am
  1. 01 · Shopify + CostsFree gifts cost 1.1 pts of September margin.Raise the gift threshold from $75 to $90.
  2. 02 · Meta Ads + ShopifyNew-customer CAC rose 12% while first-order margin held flat.Move spend to the two ad sets under $35 CAC.
  3. 03 · Recharge + KlaviyoSubscription skips rose 14% after the price change.Send the save offer before the second skip.
Reads from

Every tool you run, in one view.

Run something else? Tell us what you use.

  • ShopifyOrders, products, customers
  • RechargeSubscriptions
  • KlaviyoEmail and SMS
  • Meta AdsPaid social
  • Google AdsPaid search and Shopping
  • Google AnalyticsSite traffic and conversion
  • Search ConsoleOrganic search
  • Microsoft ClarityOn-site behavior
  • ShipStationShipping
  • Google SheetsLanded costs and plans
  • Your ERPInventory and purchasing
  • Monthly P&LVia your accounting sheet
How it works

From request to a plan for this week.

  1. Request access.

    Tell us about your store. We read every request ourselves, usually within two working days.

    The form below
  2. A short call.

    If it is a fit, we talk through your store, your costs, and the tools you run.

    With Ambaum
  3. Set up for you.

    Ambaum installs Aperchur as a private app on your store and connects the tools you run.

    Private app
  4. One view, then a plan.

    Everything you run in one view, a margin you can trust, and a brief that starts with this week and says what to do next.

    Weekly or daily
What you get

One view of everything, and what to do about it.

Built from the dashboard Ambaum runs for a DTC brand today, generalized for Shopify brands.

01

Sees everything

Your store, ads, email, subscriptions, shipping, ERP, and P&L, read on a schedule. Nobody exports a report.

02

Lines it up

Every order joined to its real cost, the ad that brought it, its discount, and any free gift that shipped with it.

03

Tells you what to do

A plan for this week, built from what changed, with a next step for each finding.

True margin, done right

04

Closed-month margin

True margin for every closed month, clearly labelled, so the number you reported does not move later.

05

Month-to-date estimate

An estimated margin for the month in progress, before the books close.

Oct 1 to 6 · estimate · sample

06Sample

Real cost per item

Cost of goods from your monthly inventory lots, with free gifts carried into every order.

07Sample

Your brief, on your cadence

It starts with this week: what changed across your tools, and a next step for each. Then weekly or daily, delivered automatically if you like.

  • Costs + ShopifySeptember lots raised cost per item from $4.10 to $4.35.Review the price on the affected items.
  • Clarity + KlaviyoMobile shoppers stall on the bundle page size picker.Fix it before Thursday's email sends traffic there.
  • ShipStation + ShopifyTwo-day shipping now costs $0.80 more per order than you charge.Raise the two-day fee or the free-shipping threshold.
Security and data

Your numbers stay yours.

Kept separate

Your store's data lives in its own private setup, built by Ambaum. It never sits next to another brand's.

Access you control

Aperchur reads your store and connected tools only with your permission. Revoke it any time from Shopify or the tool's settings.

Never sold

We use your data only to run Aperchur for you, never for advertising, and delete it on request.

Read the privacy policy

An opening that lets the truth through.

Aperchur, said uh-PER-chur, is a spelling of aperture: the opening that lets light in. Narrow it and the picture gets sharper.

a·per·chur/ uh-PER-chur /

From The Lab at Ambaum

Ambaum is a Shopify Premier Partner run by former merchants and operators. Since 2016 it has helped hundreds of Shopify and Shopify Plus brands scale and automate, and Aperchur is built in its Lab.

Visit Ambaum
FAQ

Questions, answered plainly.

What does Aperchur do?

It brings the tools you run into one view: Shopify, your ad platforms, email, subscriptions, shipping, your ERP, and your P&L. From there it shows what changed, what it means for your true margin, and what to do next.

Who is it for?

Founders and operators of Shopify brands doing $1M to $50M a year who want one clear view of the business, and a plan, without stitching reports together.

What does it connect to?

Shopify, Meta Ads, Google Ads, Google Analytics, Search Console, Microsoft Clarity, Klaviyo, Recharge, ShipStation, Google Sheets, ERPs, and your monthly P&L. Run something else? Tell us when you request access.

How often do I hear from it?

It starts with a plan for this week. After that you choose the cadence, weekly or daily, and it can be delivered to you automatically.

How do I get access?

Aperchur is by invitation only. Request access and we will reply within two working days.

How is it installed?

As a private app on your store, set up by Ambaum.

What does it cost?

Pricing is on request and scoped per store, based on the tools you connect and the setup you need. We share it on the first call.

Who makes it?

Aperchur comes from The Lab at Ambaum, a Shopify Premier Partner run by former merchants and operators and working with Shopify brands since 2016.

How do you say it?

uh-PER-chur. It is a spelling of aperture, the opening that lets light in.

See your business clearly.

Aperchur is a private app, by invitation only. Tell us about your store.

What happens next
  1. We read every request ourselves, usually within two working days.
  2. If it is a fit, a short call about your store and the tools you run.
  3. Ambaum sets up Aperchur on your store and connects your tools.

Required

Annual revenue optional
What else do you run? optional

Already have access? Sign in

Access by invitation · hello@aperchur.com